The future of electric vehicles x Hitachi

hitachi electric vehicles people mercedes leon illustration commercial advertising brand future communication

Illustrations for Hitachi’s UK campaign on the future of the electric vehicles – depicting the service infrastructure and flow, and how the user plays a role on that, as part of the project to build a network for the future transport needs of our cities.

header-still-ev-film-2024x10542 hitachi electric vehicles future city illustration mercedes leon merchesico

I illustrated the key scenes and frames, working with the corporate colour palette supplied, and the agency did the animation in house for an informative and promotional video to explain and create engagement around the project. Watch the video on Youtube

hitachi electric vehicles video animation advertising commercial uk illustration woman driving city mercedes leon technology future branding strategy emotional impact



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